Secrets to Prioritization Every Entrepreneur Should Know
April 19, 2021
“I just took a break from social media for my business. I’ve spent all of my time developing content for my webinars and updating my website. There is just not enough time in my day to do it all.”
Does this sound familiar?
If you are a solo entrepreneur like me, you’ve had those moments where it does not seem as if there is enough time in the day to meet all of the demands for your business.
How to Prioritize Business Needs
I’m the social media, customer service, research, development, supplier, and vendor manager in my business. Plus, I have a full-time job and a family.
When I started my business, I knew that prioritizing my time would be essential if I wanted to have the stamina to see things completed and continue to enjoy my business. So I came up with the following rules to ensure that I was only spending my time on the things that would move my business forward.
Say No to To-Do List
As a trained scrum master, I know that To-Do list erodes quality and productivity by 40%. Often, To-Do List items remain incomplete because we tend to tackle the easy or urgent things first, leaving the more complex or challenging tasks undone.
Stress also increases due to the pressure of completing everything on the list, leading to health problems and frustrations.
But, To-Do List have their place and are a great tool for simple activities, such as cleaning chores around the house or an errands list.
Instead of a To-Do List, I have specific tasks that I focus on each week linked to the business value.
Link Tasks to Business Objectives
Each month, I review my business objectives or create new business objectives. Business Objectives describe the value I want to bring to my business.
So, one of the business objectives I’m working on is Amplifying Service with my Living Blessed Planners audience. The Key Results of this Business Objective are:
Develop a Learning Library on my Website with free learning resources
Structure my social media ecosystem to deliver knowledge
Develop a Signature Content Program to teach how to use Agile Practices and Manage by Objectives systems to deliver successful projects that grow businesses
The Key Results determine what goals I will focus on for the week. This week I have two specific goals. My planner’s daily tasks are set to meet these two goals for the week:
Complete two sections of my Signature Content Program
Complete the social media learning series on Prioritization
Actually, Prioritize Key Results
Sounds simple enough, but I can get so wrapped up in doing that I don’t always remember to prioritize what I should focus on, and each time I’ve forgotten, I’ve regretted it. When this has happened, I’ve missed hitting goals or wasted time on items that do not create the most significant value in my business.
"Do This vs That" Prioritization Matrix
So, check out my “Do This vs. That” Prioritization Matrix at the above link to see how you can use it in your business.
I use this to account for the business as usual activities like managing social media against projects I want to deliver in my business. It’s a great tool that has been a life-saver for me and allowed me to stay out of the grind mode that can come for running a small business.
What Do You Think? I’d love to hear from you: comment below on how the prioritization matrix has worked for you or what tips you have to prioritize your work.
To Living Your Blessed Life - Janice
“As every man hath received the gift, even so minister the same once to another, as good stewards of the manifold grace of God.” 1 Peter 4:10